Waypoint 01
The $5 start.
I started on freelance marketplaces doing logo design and small WordPress builds. First project: five dollars. I learned the internet is the greatest free university ever built — so I used it.
About · Umer Qureshi
From $5 logo jobs to shipped AI products.
The short version: mechanical engineer who taught himself to code, spent 17 years learning how businesses actually work, and now builds the AI that runs their marketing and their products.
The Story · Waypoints, not a résumé
The flight plan so far.
Waypoint 02
The craft.
Web design, SEO, content, analytics. Fifteen countries, five-star reviews, and a habit that never left me: figure out the real problem before touching the tools.
Waypoint 03
The startup.
Co-founded CustomBulkUSB — promotional/IoT flash drives. It taught me how a business breaks, how supply chains bite, and how to ship under real constraints.
Waypoint 04
Analytics AIML.
When AI changed everything, I co-founded Analytics AIML with Frank Shines. He leads strategy; I lead technology, analytics, and the agentic-AI builds. Principals only.
Waypoint 05
Now.
I build AI agents that run marketing (AEO/GEO), and a portfolio of live products across compliance, fintech, and mobile. And I’m writing the book on doing it right.
The Throughline · Problem-first
Most AI fails before a single model runs.
Companies bolt new technology onto broken processes and flood the internet with low-value content. I do the opposite. Define the problem. Govern the data. Ship something you can run safely and afford. That’s Lean Six Sigma rigor applied to AI — and it’s why the things I build tend to survive contact with the real world.
“Think differently. Learn from the internet. Polish your skills.”
Credentials · The receipts
Cleared for takeoff.
M.S. Mechanical Engineering
Lean Six Sigma (Green Belt, → Black Belt)
Microsoft Azure AI/ML certified
14 GPTs on the OpenAI GPT Store
Fiverr 5.0★ (127+ reviews)
17+ years
15 countries
The Toolkit
The instrument panel.
AI / ML
- GenAI
- RAG
- AI agents
- Custom GPTs
- LLM citation strategy
Marketing
- SEO · AEO · GEO · AIO
- Content engines
- Google Ads
- GA4 / GSC / Ahrefs
Build
- Next.js / React
- FastAPI · Laravel
- Kotlin / Android
- Postgres
- WordPress · Shopify
Discipline
- Lean Six Sigma
- Agile
- QMS
- Data governance
Lineage · The people who trained me
Frank Shines.
Partner, mentor, President of Analytics AIML, author of AI or Die.
“For Frank — the man who taught me the job was never the file.”
The Book · Sell the Problem
Nobody wants your software. They want the problem gone.
“What problem does this make disappear — can I afford to run it — and can I ship it safely?”
A living book, written by someone who ships it. More on the home page →
Let’s talk
Have a problem worth solving?
Tell me what you’re trying to make disappear. If I can help, I’ll say so — and if I can’t, I’ll tell you who can.